Paid Guest Posts – The Dos and Don’ts

 

Paid guest posts have been a very popular trend on the Internet recently, and that popularity is only increasing. They can be a great way to supplement your income as you are working your way up in the world of Internet marketing. The more high-quality backlinks you can accumulate while providing good content, the more money you will make. This isn’t hard to do, and many people are doing it successfully. So what exactly do paid guest posts involve?

When a blog owner decides to hire a ghostwriter to write an article for them, they already know their target audience. The article should focus on the product or service, the site offers. If you’re writing about cooking or beauty, then you need to talk about those things. If you’re writing about insurance or computers, then you should talk about those topics. Your target audience will already be interested in what you can provide them with, so all you have to do is add some information, and you are on your way.

 

One thing that many site owners fail to take advantage of is paid guest posts. You may think that every article you write is going to rank higher in Google and other search engines because it will be aimed at your niche. This isn’t always the case. Many of your readers have probably heard everything you have to say already, and you have to add a fresh perspective to the article to make it stand out from the rest.

 

There is one thing you should never do with a guest post: send them content that is essentially an article that you have already written. This is a big no-no. When a person reads your article and finds that it is almost exactly the same content they’ve read hundreds of times over, they are going to think you are a robot who is only there to sell them something. This is bad for you and your reputation on the Internet. When someone sees that a site that you have worked at or are affiliated with is pumping out copied content, this automatically devalues you and your company.

Instead, give your readers a new and interesting content. Write an original, well-written article about a specific subject and submit it to a number of different sites. If you don’t know how many article directories you can submit to, ask other site owners for assistance. It might sound time-consuming, but it can be very profitable.

Writing an original article about your niche is good, but you have to go one step farther to ensure that your backlinks actually count as quality backlinks. Make sure the site you submit your article to has a high page rank and plenty of inbound links coming from other trustworthy sites. Test a few strategies to see what kind of traffic your site gets based on where you place your links. If you only get minimal traffic, then the link building may not be worth your time. But if you get a ton of traffic, then it’s likely that those backlinks are doing your site some good.

In addition to having great content, you also have to make sure that you’re displaying the site you’re linking to correctly. Many people make the mistake of having only anchor text within their articles. This isn’t the best approach because search engines won’t give any kind of credit to sites that use anchor text the same way multiple times.

Putting the right amount of keyword rich words into your articles will also help your site pull up in the search engines. Don’t just stick with the most popular words, but include words in between that you think potential visitors may be searching for on the Internet. For example, you could write an article that’s not about your site or business and include keywords like “internet marketing” and “home-based business.” When the reader finds your article and clicks through to your site, they’ll be viewing information that’s relevant to what they’re looking for.