Tips For Designing a Good Brochure

 

Brochure design isn't just about the style or images, you need to utilize. Instead, it's a combination of various components working together in harmony which results in your brochure being more effective. These various components include the text you use, the layout, and the overall appearance of your brochure. The content, elements like the font you use, and the kind of paper on which you distribute your brochure need to be given some careful thought during the design planning stage.

In terms of content, a lot of planning needs to go into it before you can complete your brochure design. Firstly, you need to think about how much text you have to include. A general rule of thumb is that the less text you have, the better off you are. A lot of brochures have too much text, which can make it hard for readers to read or not understand what the brochure is about. On the other hand, too little text can also make it difficult for the reader to read the piece.

Another thing to consider when creating brochure design is color and white space. Color can draw your viewer's attention to certain parts of the material, while the white space does the same for other parts. Think about the design of your contact information. If your contact information consists of a logo, then most likely you'll want it to be printed in white space. Even if your brochure consists only of text, most often the space left between words is an acceptable fill-in-the-blank sort of area, which is where many graphic designers go wrong. Because most graphic designers don't realize that most people aren't looking at the text, most of them use this area to put lots of unnecessary contact information, like links and phone numbers.

Before you begin designing, think about the three basic components of brochure design: color, white space, and contact information. The first step in designing an effective brochure design begins with the concept. What type of brochure are you considering? There are several different types, including one that simply lists the service information and contact information. Another type of brochure design has an effective balance between text and background images. And the last type of brochure design is meant to communicate the unique selling proposition of your company, which is usually done through images.

When you look through various brochure designs, notice how the majority of designs use a lot of white space and don't really tell anything about the products or services your company offers. Even worse, even when the background images used are eye-catching, they're usually from obscure free stock photo websites. The background image referred to here is referred to as a splash screen, and it's important that your brochure design doesn't have any splash screens, because chances are good that the end result will be a very bland brochure. The best way to avoid having a bland brochure design is to have a designer create a custom brochure design that includes a lot of color, a great choice for a marketing brochure since it catches the attention of the reader right away and also provides useful information about the products and services you're offering.

Many marketing brochure design websites use stock photos that are of low quality. In addition, most websites that use stock photos don't take very many pictures, meaning that your brochure design will have a problem of being overused, making your brochure look boring and less attractive. One way to avoid this problem is to have your designer use high quality photographs that were taken by a professional photographer who specializes in taking high quality marketing brochures. Having a specialist produce your marketing brochure ensures that you get an effective design every time, making your brochure one of the most effective marketing tools you could ever have.

When you put together your marketing brochure design, you need to include information about your company's unique selling proposition. In essence, your brochure design should convince consumers to take the actions you are telling them to take, whether those actions take them to your store, or to your website, or to purchase one of your products or services. In other words, you need to convince consumers to take the desired action by using the appropriate brochure design and appropriate keywords in the text, images, and content of the brochure. This means that you need to spend some time researching which keywords or buzz words people will likely search when looking for the products or services that your company offers.

Finally, the last thing you need to remember when designing brochures is to keep the brochure type simple and basic. When you put together a brochure design that features lots of different graphics and text, people will become bored quickly. People don't like to read too much text or too many graphics, so you'll find that simpler brochures sell more - and much faster. Remember, people won't purchase things from you if they don't see anything of value in what you have to offer.