Tips to Produce an Effective Marketing Video

 

Social media has taken the internet by storm, and with it has come a plethora of marketing video options. From YouTube to Facebook to Twitter, more companies are using video to promote their company and create awareness about sales, service improvements, and product announcements. Social video marketing has been a part of an integrated marketing communication strategy designed to boost audience engagement via social activity on a particular video sharing site. If you think you have a great idea for a video, this article will provide you with 5 key tips to help get your video seen:

- Have a compelling hook or call to action. Your video needs to have a clearly defined purpose. It needs to be directed toward a specific audience. It should also be timely and provide the necessary information that viewers are looking for.

- Make sure your marketing video is direct to the point. Take advantage of clear shots. Your audience needs to see, hear, touch, and experience your video as if they are there in the moment. Give viewers something to chew on while they watch your video. They will appreciate the effort and attention to detail when you give them clear, concise information.

- Use targeted social keywords. Your target audience may already be familiar with your company's name or products. You can always use search engine optimization (SEO) tactics to bring more visitors to your site using popular keywords associated with your company's products or services. If you cannot find a way to incorporate SEO into your videos, consider watching videos with similar themes and note what words seem to pop up most. Then, incorporate those words into your video titles or tags.

- Be patient with your videos. The internet is quite a dynamic and fast paced environment. Your marketing video needs to be posted within the allotted amount of time to gain the maximum benefit from it. While a video could be seen yesterday, tomorrow it may be forgotten completely.

- Watch your video over again. Marketing videos need to be watched over again to gain the maximum benefit. Viewing a video several times will help you remember key points, as well as the voice of the speaker. Be sure to save copies of any marketing videos you create for future reference. The human voice is very helpful when you have a question or need to double check your facts.

- Make it specific to your audience. Make sure you target your video to the type of audience who will likely want to learn more about your company or service. For example, if you run a business that provides office cleaning, then your video content should be focused upon that. There are so many different types of businesses online today and not every company is suited for each. Be specific and don't generalize.

- Be creative and be honest. It is important that your marketing video shows honesty in your message. If you want to attract new customers, then you must stand out from the crowd. Create a video that shows the benefits of doing business with your company and it should be done with professionalism.

- Be entertaining. No one wants to watch a video that has nothing of value to offer them. Your video may get a lot of views in the beginning, but it may not bring in any leads. Therefore, it is important that you build trust and excitement for your company before trying to reel in new customers.

- Take your time. One of the biggest mistakes that companies make is to rush their marketing videos. They should take plenty of time to prepare and not rush their creation. Many customers won't watch a video if it isn't interesting, exciting or informative. Therefore, it is imperative that you create a marketing video that interests your audience and is done correctly.

Marketing is an important tool to promote your company and gain more traffic. However, there are several factors that should be taken into consideration before producing a marketing video. If you follow these simple suggestions, you will have a more successful video.

 

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