Making Money With Social Media Creators
Content creation is normally the first contribution of data to any multimedia and in particular to digital media as an end-user/media in certain contexts. The content creation process entails creative thinking in presenting data and knowledge to the audience. It can be created online, for instance, through blogs, newsletters, web pages, images or illustrations. The content creation may also take place offline, for instance, through magazines, newspapers, book or magazine covers or illustrations. A form of entertainment production, the creation of content involves a group of professionals who can contribute their creative skills and are supported by a business or organization for the purpose of expressing information and knowledge to the audience.
In the digital age, content
creation has taken on a greater significance for businesses or organizations.
With increasing sophistication of digital media, content creation requires not
only the technological skill set but also a deeper understanding of the medium.
The Internet, for instance, provides unlimited possibilities for content
creators to express themselves creatively. However, as content creation goes
online, the Internet also provides unlimited opportunities for content abusers.
Therefore, it is important that content creators understand the norms of the
Internet and take precautions to protect their rights and prevent themselves
from abuse. It is important that such safeguards are in place to avoid legal
action being taken against the company, or individual, for creating or
distributing the work.
As mentioned earlier, content creators
must understand that they are not the audience in content creation. The
audience is the user or the person who will access and use the digital media.
In other words, this is not a showbiz act where the audience decides on the
content or the message. In fact, most digital media users prefer not to read
texts or see videos unless specifically requested to do so by the user or the
audience. In fact, even when messages are requested by the audience, most users
delete them without viewing them. The content creators thus have a
responsibility to understand that they are neither the audience nor the users
of digital media.
It is this misunderstanding that has
been responsible for much of the misuse of digital media by persons or
organizations with an ulterior motive. For instance, many of the so-called
social media sites were created to allow people to post messages on popular
subjects; however, the users did not have a vested interest in the content
creation of the messages posted on the site. Therefore, the content creators
were engaged in unlawful activities of influencing or dissuading the audience
or users of a particular site from posting or talking about a certain topic.
However, this is not the case with social media sites like Facebook or MySpace.
These sites are established for the purpose of connecting people with each
other. Thus, there is no chance that users or the audience will be influenced
or dissuaded by any messages posted or talked about by the content creators.
On the other hand, when the content
creators to produce videos for their audiences or to share information with
other people, they are engaging in the production of a commercial activity.
Therefore, whether it is Facebook MySpace, or Instagram; if these platforms are
used improperly, they could be held legally liable. There is no question that
the media are useful for many purposes, but one should never misuse them. There
have been instances where people have created content to tarnish the
reputations of others or to encourage people to start a war. This can be
defined as improper, digital media use.
As a society, we need to have a balance
between the use of digital media and ensuring that the societal benefits
outweigh the risks. Therefore, there is a need to ensure that the content
creators understand the importance of using the platforms to create and share
content. This will help the future of the internet users and the development of
new digital media. The major problem is that not all content creators are aware
of the open data policies adopted by social media websites. If they are aware
of these policies, they can easily use the platforms to share content without
any fear of being penalized. However, if they do not have this awareness, they
may end up creating videos that are inappropriate and will fail to benefit
society.
It is therefore, important that the
content creators learn how to use the platforms to share information and ideas
without hurting the reputation of the company, organization or individual.
There is no such thing as an easy way to earn money online. It requires a lot
of hard work, creativity, commitment, and a certain amount of skill so that a
person or a company can create a solid reputation for himself and develop a
loyal following among the audience. This will only be possible when content
creators follow the open data policy guidelines and learn how to incorporate
the techniques that are required to make their content unique and provide value
to the audience.
The creation of social media content is
only possible with the help of tools that help the audience in connecting with
the author, the content creator and the audience at large. This helps in developing
a bond between all parties involved. In this process, every person involved
develops his/her skills and gets experience. As time goes by, the person will
be able to master new techniques that help him create a buzz around the brand
or the company. As the world becomes more open to the digital media, every
business is looking for ways to promote themselves and their brands using
innovative ways.
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